Calgary, Alberta Canada - January 20, 2022
Calgary, Alta. – Protein Industries Canada announced a project to establish lupin as a staple crop in the Canadian agri-food sector.
Lupin Platform Inc., Hensall Co-op, Lumi Foods and PURIS have come together to establish an integrated ecosystem to increase the production of, and processing of lupin in Canada. The $7.3 million project will develop a lupin supply and value chain, from crop production through to the development of and manufacturing of functional ingredients and products.
Lupin Platform Inc., in partnership with AgCall Inc., will take on agronomic research and testing for this novel crop.
"It’s a new crop for Canada and it has a lot of potential. It’s been grown around the world for many, many decades but it has never been brought into Canada.", said AgCall CEO Gordon Butcher, "Farmers have seen the benefits of soybean, fababean, lentil, and other pulses here in Canada and they have been very beneficial for the farmer through to the customer."
Lupin is widely acknowledged as the pulse with the highest seed protein content, and a unique starch and oil composition. Lupin is an emerging crop for Canada with significant growth potential presenting a great opportunity for Canada to meet the growing demand for high quality plant-based protein ingredients.
Tristan Choi, CEO of Lupin Platform said, "AgCall has assembled an excellent team of field associates, an expert researcher, commercial consultant and have established a closed loop system to ensure the success, of this exciting new crop, with the western Canadian farmer."
Calgary, Alberta Canada - September 29, 2020
AgCall welcomes Brett Wessler to its U.S. operations as Senior Account Manager. In this role, he will provide account leadership to a broad range of clients, while also assisting in the company's business development initiatives.
“Brett provides broad experience in strategic planning, content development and project management,” said Monica Phillips, AgCall USA vice president. “His comprehensive knowledge of the agricultural industry and marketing strategies will help AgCall and its clients successfully execute projects that engage customers and influence production practices.”
Wessler joins AgCall following account management positions with AdFarm and Duff Dynamic Marketing. He has worked with a wide range of agricultural clients, including companies in animal health, crop protection, equipment, precision agriculture, seed and seed treatment. Wessler holds a bachelor's degree in Agricultural Journalism with an emphasis in Strategic Communications from the University of Missouri - Columbia.
AgCall is an organization that has spent the past 30+ years building trust from the grassroots up to the executive boardroom level. Across North America, we are the leading provider of project outsourcing and customer influencing strategies to augment the resources and reach of our clients. Using digital/IT, in-person and over the phone tactics, we customize, manage, and implement turnkey solutions which drive adoption and sales, builds advocates, and delivers a measurable ROI for our customers.
For the North American Agriculture and food industry, AgCall is...Knowledge, People, Trust.
Calgary, Alberta Canada - September 24, 2020
AgCall announces the addition of Lori Dekan to its U.S. operations as Business Development Director. In this role, she will provide AgCall’s current and future clients with insight and creative solutions to help influence customers and augment resources needed to meet their business goals.
Lori joins AgCall having previously worked with Valent USA, American Vanguard Chemical (AMVAC), Bayer CropScience, John Deere Landscapes, and WinField. She brings a wealth of industry experience in production agriculture, agronomy and the channels that serve the industry.
“Lori has a solid background in marketing, product development and channel management,” said Arron Madson, president, AgCall. “We are excited to be able to leverage her extensive sales and marketing experience to create demand and sustainable growth strategies for our clients.” In addition to career experience, Lori holds Agribusiness and Business degrees, a CCA certification, along with multiple ag-industry and business certifications.
AgCall is an organization that has spent the past 30+ years building trust from the grassroots up to the executive boardroom level. Across North America, we are the leading provider of project outsourcing and customer influencing strategies to augment the resources and reach of our clients. Using digital/IT, in-person and over the phone tactics, we customize, manage, and implement turnkey solutions which drive adoption and sales, builds advocates, and delivers a measurable ROI for our customers.
For the North American Agriculture and food industry, AgCall is...Knowledge, People, Trust.