Case Study

AgCall Lead Generation

Overview

AgCall lead generation services deliver your branded message to targeted audiences, while generating qualified leads for your sales team. Effective programs call a targeted prospect list, present a direct and engaging script, and set clear program objectives. Calls are made by AgCall's experienced Associates, who come from agricultural backgrounds, with many previously working in ag retail, agronomy and ag sales.

Weekly project reporting delivers measurable results, and qualitative insight from the audience. Team status calls throughout the program share feedback from the team about project accomplishments and milestones, and if adjustments are needed.

In a recent lead generation program, AgCall's team dialed 1,500 growers to present the client’s services and identify leads for a follow-up sales call.

Results

The program achieved the following results

841 growers receiving a branded message – 56% of all records
207 growers completed a lead generation call – 14% of all records
72 growers agreed to a sales call – 35% of all completed calls
70 growers had an engaging follow-up call with the client about its services, validating the quality lead from the client’s perspective – a 97% quality lead rate
231 growers requested more information in the form of an email, text or mailed information
98,000+ acres of potential sales represented by the leads generated in the program

Other program successes include

Growers called by the client within 24 hours of the lead generation call – the quick follow-up connected the initial call and full sales intro
Experienced AgCall Associates presented additional client services if the grower already had a solution for the target service presented – this identified leads outside of the initial goals and objectives
In addition to identifying leads, market research was collected through the program call, including most common competitors, decision-making processes, and market opportunities
Project status calls identified key findings during the calls to share client strategies

Loyal customer base – relationships are important in the client’s segment
Harvest is starting – calls shifted to other geographies where prospects were more likely to accept a call
As seasonal fieldwork started up, higher connection rates were achieved in the morning

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