About Us
Who We Are
AgCall designs, manages, and executes customized projects to deliver on our client's objectives, using active engagement tactics that utilize teams of knowledgeable, experienced professionals and peers from the Agriculture Industry we call AgCall Associates.
Active Engagement, Real Results
Recent Customer Feedback
"Conversations with your team directly contributed to a 52% year-over-year sales increase of the targeted product with key growers. These results far outpaced what we saw from passive outreach tactics."
The Full Picture
- All customer groups received engagement, but mostly passive outreach (email or mail).
- In contrast, AgCall delivered actively engaged customers via one-on-one outreach, driving real conversations and stronger results.
The AgCall Advantage
- Highly skilled Associates with deep agricultural experience
- Personalized outreach aligned to your goals and customer history
- Quickly establish trust and effective product introduction
- Insight-driven conversations that fuel measurable results
A 52% YOY sales increase with AgCall-engaged accounts, compared to a 17% average increase across all others.
AgCall's 3 Key Principles
Knowledge.
We were the first company in the food and agriculture industry to mobilize teams of Associates to represent companies like yours
- We developed the concept of supporting clients with a team of Associates that cannot be replicated by fulltime employees, providing a depth of experience on a temporary, project or permanent basis.
- We manage and implement the entire program for you, employing people from the industry who are selected and trained according to the specific needs of the program.
People.
We have a unique approach to mobilizing Field Advocates or Associates at the grassroots level, where credibility is key
- We only recruit farmers, ranchers or other ag professionals with extensive industry experience in your key geographies, so you can be sure that they are delivering relevant, personalized, timely marketing messages to your customers.
- Throughout hundreds of projects, clients repeatedly report that their customers appreciate getting information that is important to them from people who understand the issues.
Trust.
We work across the U.S. and Canada, and our Associates are farmers, ranchers and industry professionals themselves
- Associates are peers to the customers and have a level of trust and local influence that cannot always be duplicated by employees
- Clients know and understand that advocacy and peer influence strategies accelerate the decision-making process.
The Result
A personalized customer experience that leads to increased sales, customer retention and customer satisfaction.
Put AgCall to Work for You
If you're interested in learning more about AgCall and how we can put these principles to work for your organization, reach out to one of our Business Development Consultants here.
Contact UsAgCall News
Jenine Boser Joins AgCall as Talent Acquisition Manager
Regina, Saskatchewan Canada - February 12, 2026
AgCall welcomes Jenine Boser to its Canadian operations as Talent Acquisition Manager. In this role, Jenine will work closely with AgCall stakeholders and clients in Canada and the United States by developing relationships with agriculture talent to source the next best AgCall Associates within the agriculture industry.
Jenine brings 10 years of agricultural recruiting experience, having worked with well-known ag industry organizations. Growing up on a family farm near Unity, Saskatchewan, Jenine has deep agricultural roots and continues to spend time on the farm when she can. She currently lives and works out of Regina, Saskatchewan, and is excited to continue her career in agriculture with AgCall.
"Jenine's enthusiasm plus agriculture and recruiting experience will be a great benefit to AgCall moving forward," said Curtis Butcher, VP of Operations. "Jenine is off to a flying start recruiting for upcoming spring and summer field projects"
AgCall was founded in 1988 on the concept of supplying temporary field professionals on behalf of clients in the agriculture industry to influence their customers: farmers. Across North America, we are the leading provider of project outsourcing and customer influencing strategies to augment the resources and reach of our clients.
Curtis Butcher Named New Management Lead of AgCall CropInspect
Calgary, Alberta Canada - June 30, 2025
AgCall is pleased to announce that AgCall VP of Support Services, Curtis Butcher, has been appointed as the new Management Lead of AgCall CropInspect.
Curtis' tenure at AgCall began in 2000, and he has been involved with the operation and management of AgCall CropInspect since the service launched in 2014.
"CropInspect has been a market leader for over ten years, and I look forward to working closely with Amelia Hamilton and Richard Bruins, along with the great team of inspectors across Canada to continually improve our service offering and expand our business," said Curtis Butcher.
With over 80 certified seed crop inspectors, AgCall CropInspect is the premier supplier of quality pedigreed seed crop inspections to Canadian seed growers and seed companies. Visit https://www.cropinspect.ca to learn more.
AgCall's Arron Madson Awarded King Charles Medal
Calgary, Alberta Canada – June 12, 2025
AgCall President Arron Madson was recently awarded the King Charles III Coronation Medal for his volunteer work and support of 4-H across Canada, Alberta and his community.
The King Charles III Coronation medal is a commemorative medal created to mark the coronation of Kings Charles III and Queen Camilla in 2023. Canada, as a member of the British Commonwealth of Nations, has awarded coronation medals to select members of the armed forces and public service as well as to individuals who have made a significant contribution to Canada or to a particular province, territory, region or community, or have made an outstanding achievement abroad that brings credit to Canada.
"I am extremely honored and humbled," Arron said. "I have had the true pleasure of working alongside of many talented, passionate and dedicated people within the 4-H program throughout my entire life. I thank all of them for their friendship and helping me to grow as an individual by 'Learning to Do by Doing'. Thanks 4-H Canada for nominating me."
Congratulations, Arron, from everyone at AgCall, and thank you for all you've done for 4-H.
Read this case study to learn more about the work AgCall has done to facilitate 4-H Alberta's scholarship program.