Case Study

OnDemand Solutions

Overview

Clients are always looking for new and innovative ways to reach as many people as possible – both inside and outside of their sales organizations.

AgCall developed our OnDemand™ offering as a turnkey solution to address the need for timely, customizable, interactive learning programs that can be accessed anytime, anywhere.

The Challenges

  • Need is very time-sensitive
  • The message is slightly different between target audiences
  • Budgets are not always conducive to a national media campaign and, many times, a mass approach isn’t necessarily the right one.

The Goal

Deliver product-specific product education and training programs out to a remote sales force without requiring travel to a central location or trying to coordinate a date/time that works for everyone.

Solution

OnDemand is ideal for companies seeking to swiftly connect internal staff, retailers, or customers for mandated training, delivering valuable information effectively.

  • AgCall's turnkey solution involves developing specific messaging for customer segments, hosted on the cloud with live links distributed via email.
  • The platform offers sophisticated tracking, reporting, feedback collection, proficiency exams, and incentive programs for participation.
  • Enables clients to efficiently educate a large audience simultaneously with tailored presentations.
  • Reduces training and travel expenses, simplifies scheduling coordination.
  • Cost-effectively enhances marketing, sales, and training activities.
  • View presentations conveniently on a platform compatible with various devices.

OnDemand presentations – a cloud-based platform for the delivery of timely, targeted programs that can be viewed anytime, anywhere the user has access to a web browser. OnDemand is an online, narrated, interactive video or slideshow presentation that can be used to better engage internal staff, business partners, prospects, and customers. AgCall brings all the essential elements together in one, complete package that can be accessed anywhere users have access to a web browser.

Results

For this particular campaign, AgCall developed four OnDemand presentations for seven target audiences. Each presentation delivered the same core message, tailored slightly for each audience.

This campaign reached more than 1,900 unique viewers and was viewed 2,700 times.

Using the individual user data that AgCall provided, the client was able to document proficiency and issue continuing education credits and employee certifications. This campaign has been expanded to include a grower component.

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