Influence in the agricultural marketplace has shifted and continues to shift throughout the seasons. Growers are not only influenced at the time of purchase from a retailer but all throughout the year in many different ways. What is the best method by which to market to growers, and what is the desired reach? AgCall TeleSpecialist programs are all designed to broaden the reach, promote the brand message and directly influence growers.
The primary objectives of AgCall TeleSpecialists programs are to influence customers and increase awareness and understanding of branded products while reaching a more broad range of customer base. The objective of the brand message can vary based on education and awareness, product and price promotion, lead generation, data capture, and/or market intelligence. The strategic recommendation from AgCall includes:
In 2014–2015, AgCall executed six TeleSpecialist projects for this client. The impact of these projects included: