The crop protection landscape is getting ever more crowded and, in many cases, it is difficult to differentiate one brand from another in terms of performance. Layer in herbicide resistance, regional climate, and soil conditions, and cultural practices, and it is a veritable labyrinth of data for growers to wade through when making decisions for their farm. Local field-scale trials provide fact-based answers to the decisions that growers face every day, including questions about alternative practices that may be more profitable in their own situations. Starting in 2014, AgCall worked closely with our client to develop a highly prescriptive approach to crop protection by organizing field-scale trials across the country to identify best practices to maximize yield and crop quality. This is a high-touch program with the client’s sales representatives developing a season-long plan comparing their recommended program against the grower’s standard program that is supported by a team of AgCall field specialists.
Over the years, AgCall has managed thousands of plot trials across the U.S. and Canada. Highlights of this U.S.-based program include:
Additionally, this program has provided the client with a robust set of marketing communications content that has been used to fuel social media messaging, website content, advertising, trial summary fact sheets, and testimonial videos.