According to USDA reports, there were nearly 6 million acres of wheat grown in Montana in 2014, 2.5 million of which was winter wheat. Our client had two customer-facing sales people covering the entire state, whose primary focus was on building relationships at the seed house level. With the introduction of a new two-gene technology, our client identified a need to provide education at the grower level, but needed more resources beyond their two reps.
The strategic recommendation from AgCall to accomplish the client’s goals was to implement a three-phase approach:
Phase 1:
Conduct 400 FarmCall sales visits to introduce and promote the client’s wheat varieties and support its products – including email follow up.
Phase 2:
600 phone calls to follow up as a second touch point and promote other relevant products from the client.
Phase 3:
Measure the success of the program by contacting (via phone) a representative sample (25%–30%) of growers, after use, to determine purchase quantities, product satisfaction, future intentions, etc., reporting on overall program.
Interested in what AgCall has to offer your business? Contact one of our Business Development Consultants today.
Ed Mazurkewich
Business Development Consultant
Email: e.mazurkewich@agcall.com
Twitter:@edmazurk
Mobile: 1 (403) 350-8184
Barrie Manikel
Business Development Consultant
Email: b.manikel@agcall.com
Twitter: @BarrieManikel
Phone: 1 (204) 758-3835
Mobile: 1 (204) 746-5041