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AgCall acquires Growth Stage to offer new technologies in social marketing
Calgary, AB - October 29. Social marketing as a means of influencing customers is a rapidly growing trend within agriculture. Calgary-based AgCall has purchased Growth Stage in order to incorporate its new GeoInfluencing technology and methodology into the already broad range of customer influencing services that AgCall offers to the North American agriculture, food and bioenergy sector.
“The synergies that exist between the companies just made it an obvious decision,” says Gordon Butcher, President of AgCall. “We are about interactively influencing people in the agriculture industry whether it is through peer-to-peer interaction, personal visits, over the phone or, now via the web.”
Using advocacy and peer influence tactics, AgCall builds customized sales, marketing, education, and servicing solutions, which accelerate the decision-making process and personalize the brand experiences for the end user. The result is an increase in sales, retention, satisfaction and loyalty to its clients and their brands.
Arron Madson, Vice President, Sales and Marketing with AgCall looks at the new products that AgCall will now be able to take to the market. “This new technology has huge potential to help an organization’s field staff influence their individual customers and increase reach and connectivity with those customers throughout the year.” Madson goes on to say that “by using our proprietary grid technology to identify geographically where a customer is connecting to a company website from, AgCall can produce customized, local information and relevant knowledge that is specific to that user. This allows them to see personalized information relevant to them, not just company or nation wide generic information.”
For the North American agriculture and food industry, AgCall is the leading provider of project outsourcing, data services and social marketing techniques (which includes peer-to-peer, face-to face, voice-to-voice and electronic interaction) to connect with and interactively influence your customers.
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For more information, please contact:
Gordon Butcher
President, AgCall
(ph) 403-256-1229
(email) g.butcher@agcall.com
Arron Madson
Vice President, Sales & Marketing, AgCall
(ph) 403-256-1229
(email) a.madson@agcall.com
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